( 01 Journal )
Notes from
the middle
of the work
( What this is )
Written by the people doing the work, usually while it is still unresolved. No case studies dressed as essays.
Roughly one piece a month. The studio letter carries the same writing to an inbox.
41 pieces
since 2021
Strategy, identity,
product, craft
One note a month
2,900 readers
Six minutes
to read
( 02 Latest )
( Newest first )
( 03 Studio letter )
One note a month. No pitch.
The same writing that appears here, plus what we are reading and the occasional thing we got wrong. Unsubscribe from the first line of any issue.
( Subscribe )
We do not sell the list, and we do not send anything else to it.
Frequency
Monthly
Readers
2,900
Issues sent
48
Average length
600 words
( 04 Archive )
( Eight shown · forty-one total )
Earlier writing, newest first.
19 Dec 2025
Working with an in-house team without taking over
Process
02 Dec 2025
The cost of a second edition
Identity
14 Nov 2025
Interviews we stopped running
Strategy
30 Oct 2025
A slower handover
Product
08 Oct 2025
Colour that survives print
Craft
21 Sep 2025
Saying no to the pitch
Studio
05 Sep 2025
What a fixed fee actually buys
Studio
19 Aug 2025
Reading the numbers out loud
Process
Let's make
something
lasting