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Control room desk at night

Twelve utilities, one door: rebuilding Copperline in public

August 4, 2026IdentityTest Buyer

A national energy operator formed from twelve regional companies, none of whom wanted to lose their name. We ran the whole identity process where their staff could watch it.

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Printed paper samples laid out

Guidelines nobody reads

May 28, 2026IdentityTest Buyer

A 240-page PDF is a monument, not a tool. What we write instead, and what we stopped writing entirely.

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Concrete facade in raking light

Type systems for teams, not designers

January 15, 2026IdentityTest Buyer

Three sizes and two weights will carry a company further than a scale of eleven.

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